After the toughest time of the pandemic, the cost of living has only risen, especially pushed by the price of food, and families have had to figure out how to continue filling their basket with the same budget.
Only between January and July, products such as rice, with a rise of 43.7%, bananas (21%) and beans (12%) are part of those basic foods that have become more expensive.
For this reason, there are several home economics tricks that some specialized firms have detected. Nielsen found that 94% of households have taken action to offset the cost.
This is how in its most recent studies it also observed that among the nuclei included in the sample, 46% have reduced purchases and 37% have changed to more affordable brands.
Claudia Bustamante, economic analyst and researcher, pointed out that one of the behaviors that has gained strength among consumers is to distribute purchases in different establishments.
“Something that is happening is that people are moving from the large chain stores to the market places because they find more diversity in the products; they find from intermediate quality to the best and at prices that fit their pocket”, said the economist.
In line with this strategy of diversifying suppliers, he indicated that when it comes to cleaning products, whoever is in charge of the market chooses to buy them at great discount stores, type D1.
As for replacement goods, that is, those that are bought for quick consumption, such as dairy products, they continue to buy them in small neighborhood stores.
According to Nielsen, in the current context of scarcity, savings based on volume purchases have become relevant. In line with its metrics, 16% of households have chosen to buy smaller presentations in categories such as oil, powdered milk and salt. On the other hand, 10% of households have switched to larger sizes in products such as bar soap, bleach, fabric softeners and dishwashing detergents.
How has spending grown?
According to Camilo Herrera, director of the Raddar consulting firm, in June alone, Colombian household spending totaled $75 billion, while the same month last year was $65.3 billion. In other words, it grew 14.8%.
However, the increase is not only determined by inflation, but by factors such as job growth and credit.
The Association of Financial Institutions (Anif) stressed that there are pressures on prices such as rising production prices and high logistics costs to import