Randi Zuckerberg doesn’t talk about his brother. She does not allow them to ask about him or her family. The older sister of one of the most powerful men in the world worked at Facebook until the day she left to pursue her dreams on her own: she created her company, Zukerberg Media.
She is a mother (two boys and a girl), a wife and a businesswoman. She likes to dance salsa, play golf and combine her looks with eye-catching accessories from Colombian brands. The Facebook Live feature, which was later included on Instagram, was his idea.
Zuckerberg was visiting Medellin and EL COLOMBIANO spoke with her.
You are very active on Instagram, what inspires you to create the content that you share with your followers?
“It’s a passion, I like to talk about women, entrepreneurs and business leaders; show how much fun a woman who is an entrepreneur and a mother can be. Being an inspirational role model for them is something that fills me with great pride.”
How do you remember your beginnings in Silicon Valley?
“Everywhere I was in the midst of all men, in the halls I was almost always the only woman. Now with the topic of cryptocurrencies the same thing happens to me, 95% are men and very few women negotiating. I am very passionate about promoting that women do not lose the opportunities they have.”
Any anecdote you remember from those times?
“Yes. As my name is Randi, whoever does not see my photo will think I am a man, so in my days in Silicon Valley many times they believed they were negotiating with a man, not a woman, and I did take advantage of that”.
You are a mother of three minors, what are you doing to make them responsible when using technology and social networks?
“I admit that it is a challenge because they spend a lot of time on screens, in the pandemic children in the United States spent up to 12 hours in front of a computer. So I have taught my children about those limits and those technological frontiers, that they learn to use it in a healthy way. For example, I am teaching my eldest son about cryptocurrency, we are both trading NFT’s, we learn together as a family”.
The metaverse is a reality that is still very diffuse, but it is already giving its first light. What do you think about this new way of consuming the Internet that is being proposed?
“We are all confused, it is the beginning of a business world. During the pandemic, the world did business through Zoom, the computer, we have been in that for two years and something like that is the metaverse, the possibility of negotiating in that digital world. It is still something that we imagine, it may be in development in a few years, it will be something very immersive where we can feel, there will be music, see other people. It will be a new way of doing business, but thinking of a totally digital world”.
By the way, your visit to Medellin was for the launch of Laick, the first association of influencers in Colombia. What future do you see for the business of content creators in the metaverse?
“For now we see a limitation such as language and events. For example, today to enjoy a concert you have to go, be live, with the metaverse I imagine that millions of people from all over the world will be able to attend at the same time. Or a World Cup final experience could also be offered at this development. So with web 3 content creators will be at the center, we come from an era where developers and engineers led the change, now in the metaverse it will be the artists, with their passion, who will take all this to another level”.
From what you know, what stands out from the metaverse?
“That the intermediary is eliminated, that is, it is the creators directly interacting with their audiences and monetizing those relationships. It is essential to understand that before we had people who intervened in the business, but now the artist can intervene directly. This is crowdfunding (collaborative aid) taken to the tenth power that will give many possibilities in the future”.
How could a country like Colombia take advantage of the metaverse?
“I see that the country has a rapid adoption of technology, when we were in web 2 (the stage of social networks) I was very surprised to see the presence of a country like Colombia on the digital map. Every time I come I feel inspired and in this world of the metaverse, technology and art must go hand in hand, so I believe that Colombians have the fundamentals, the adoption of technology and the creation of content, which is already a very profitable gain. big”.
What stage of the metaverse are we currently in?
“Still at a very early stage where our cell phones are like the founding bricks of this great world that is going to be created. Maybe in about 20 years we will start to see a much stronger big change.”
What are your biggest concerns about the irresponsible use of social networks?
“Mental health and setting limits on the use of technology has always been an issue. I remember when I wrote my first book in 2012, tricky pointHe said that if we don’t set those limits we go to a dark place and I don’t want that to happen. We must establish those limits because in this fast world we see everything in real time and compare ourselves, it is a matter of responsibility that each one must assume “